Soapy Joe’s San Diego’s local, family-owned car wash, has announced the opening of its new Friars Road location, the latest of four car washes to be built in San Diego County within the last 18 months. The grand opening took place on Wednesday, September 15 at the wash location:10383 Friars Rd.

“We are thrilled to continue to grow our Mission Valley community,” said Lorens Attisha, founder and CEO of Soapy Joe’s. “For every new location opening, we provide more than an essential service, but jobs that will continue to flourish the community.”

The new location is the 15th in San Diego County. Additional locations in San Diego near SDSU, in Miramar and El Cajon are slated to open in the coming months. For more information about Soapy Joe’s, please visit

In a separate statement, Soapy Joe’s announced that it had been awarded gold for its "SOAPY Steps of Service" training in the custom content category of the HCM Excellence Awards, presented by The Brandon Hall Group. The Excellence Awards recognize the best organizations who have successfully deployed programs, strategies, modalities, processes, systems and tools that have achieved measurable results. Additional winners in this category include Adidas, Cargill, Dell, Google, HP, Kraft, and Lockheed Martin.

The SOAPY Steps of Service is a seven-part learning series developed to create a consistent, collaborative, and concrete way for Soapy Joe’s team members to develop the skills needed to embody its company values on a daily basis, thus creating a positive membership experience across the company's 15 car wash sites. 





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