ISTOBAL, the Spanish provider of car wash and car care solutions, will reinforce its participation in international exhibitions with a view to boosting exports in the United States and Europe. The company seeks to continue expanding mainly in North America and South America, and to increase its presence in Germany and Italy, based on strategies such as participating in international trade fairs.
ISTOBAL's exhibition schedule already includes three shows in Las Vegas: the NADA Show (March 23 to 25), The Car Wash Show (April 26 to 28) and the NACS Show (October 7 to 10), and three exhibitions in Europe, held in Germany: UNITI Expo (May 15 to 17 in Stuttgart), Automechanika (September 11 to 15 in Frankfurt) and InnoTrans (September 18 to 21 in Berlin).
In 2018, ISTOBAL will give a boost to its third export market, the United States. The company expects to consolidate in dealership and commercial vehicle sectors and stimulate car wash growth in service stations. Innovations for 2018 include a new car wash tunnel and a new drive-through system for commercial vehicles. The ISTOBAL esens® range of chemicals will also be boosted, with its environmentally friendly super concentrate line, Xtract.