Founded in 2004 by Mike Mountz, then owner and CEO of Cloister Wash & Lube, Grace for Vets is a program that honors veterans and service personnel with free car washes on Veterans Day. This event has grown from one company, three locations, and 222 free washes to four countries, 1,286 companies, 3,374 locations, and 264,759 free washes in 2017. Since its inception, the program has provided 2,023,661 free washes.
Now an international program, the event unites the car wash industry each year on November 11. Whether observing Veterans Day, Remembrance Day, or Armistice Day, the industry unites to provide free car washes to all veterans and service personnel.
The Grace for Vets website (www.graceforvets.org) is the place to register and to access promotional material. The registration process is easy, but a wash must be registered to download materials to promote the program. Everything an operator needs to run a successful event is available and ready-to-use. It couldn’t be easier.