FRAM®, provider of filtration products, has announced the launch of the new Fram.com. Easy to navigate and responsive on mobile, the website’s enhanced design introduces a series of helpful features and offers a superior experience for new and returning visitors.
“The fresh site will serve as a content hub for our diverse consumer base of DIYers and professionals for years to come,” said Brian Kelley, brand manager.
One of the key features of the new website is the “Parts Search” tool that allows visitors to quickly locate compatible parts for their specific vehicle. FRAM has multiple interfaces that allow visitors to search parts in various ways using the basic “Part Search Wizard” or with “Part Search Advanced.” They can also search by competitor part numbers.
Additionally, customers can access a resource library complete with installation videos, technical documents, and warranty support information.